The School of Wigs

90 Days of Wig Content

The Complete Content System for Wig Professionals

Stop staring at your phone wondering what to post. Every day is mapped. Every post has a purpose. Every piece of content positions you as the professional, not the price.

$47.00 One-time purchase. Instant digital download. No subscription.
90 Days of Wig Content Ideas + Monthly Wig Content Themes Bundle
90 Days Mapped 10 Sections Instant Download

You have the skill.
Your content doesn't show it.

If any of this describes your relationship with posting, this system was built for you.

You post randomly and hope something sticksNo strategy behind it. No intentional sequence. Just posting and praying, then wondering why the right clients aren't finding you.

You repeat the same five content types because you don't know what else to doBefore-and-afters, price posts, the occasional reel. You're running out of ideas and running out of energy.

You go viral but it doesn't turn into bookingsViews feel good. Empty DMs do not. Getting attention and converting attention are two completely different skills.

You attract price shoppers instead of premium clientsYour content isn't filtering. It's either attracting the wrong people or not attracting anyone at all.

Ten sections. A complete
content ecosystem.

This isn't a basic prompt list. Every section works together to position you as the authority, train your audience how to think about wigs, and convert attention into consultations.

02

Platform and Audio Strategy

TikTok vs Instagram Reels vs Stories vs Lives, each one mapped with optimal length, hook window, and audio guidance. Trending sound vs original voiceover: a full breakdown of when to use which.

04

The 90-Day Content Calendar

All 90 days, fully detailed. Nine progressive phases including Authority Reset, Process Transparency, Objection Handling, Client Education, Soft Sales, and Brand and Boundaries.

05

10 Fully Scripted Video Examples

Word-for-word scripts with second-by-second breakdowns, on-screen text direction, caption templates, hashtags, and an explanation of exactly why each element works.

07

Caption Templates and Hashtags

Five copy-paste caption formulas by content type, plus hashtag clusters organized by purpose: educational, process, authority, client-facing, and local.

08

Content Batching System

Record 10 videos in a single two-hour session. Setup, recording, and post-production timelines, plus a weekly batching schedule that keeps your content machine running without burning you out.

10

Repurposing Matrix

Turn one concept into five or more pieces of content across platforms. Instagram Stories series, carousels, Pinterest, email, blog, and testimonial pairings, all from a single video idea.

Content fatigue is real.
So is the fix.

Advanced wig makers don't struggle with skill. The struggle is knowing what to post, how to say it, and how to make it actually work. This system addresses all of it.

01

Posting without a strategy

Random content creates random results. This system gives every post a purpose: authority, education, objection-handling, or direct conversion.

02

Attracting the wrong audience

Generic beauty content attracts price shoppers. This system is built to train your audience how to think about wigs, so by the time they DM you, they already understand your value.

03

Going viral without converting

Views without a conversion bridge are just vanity metrics. Every phase of this calendar is designed to move your audience closer to booking, not just watching.

04

Running out of ideas

Ninety days of content, fully detailed. Plus 12 months of seasonal themes and a repurposing matrix that multiplies every idea you have. You will not run out.

05

Feeling like a wig hustler instead of a professional

This system assumes you already make good wigs. The goal is to make people believe you are worth the wait and the price, before they ever book a consultation.

Not a prompt list. A system.

Every post type, every hook, every caption, and every hashtag cluster is organized and ready to use. Sit down with this once and walk away with 90 days of strategic, purposeful content ready to go.

30+ Hook Formulas
90-Day Calendar
10 Scripted Examples
Audio Decision Guide
Caption Templates
Hashtag Clusters
Batching System
Repurposing Matrix
Seasonal Themes
Performance Tracker

This system is specific.
Here's who it's built for.

This is not general social media advice. It is a wig-industry-specific content system. Make sure it is the right fit for where you are.

This is for you if…

You already know how to make or install wigs and you want content that reflects your expertise, not beginner-level tutorials.

You post inconsistently or without a strategy and you're ready to change that with a system you can actually follow.

You want to attract premium clients who respect your pricing, not price shoppers who exhaust your energy.

You want content that positions you as the professional in your market and builds toward consistent bookings.

This is not for you if…

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You are looking for wig construction tutorials. This is a content strategy system, not a technique guide.

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You already have a fully booked calendar and a content system that consistently converts. You're past this.

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You want a list of random prompts with no strategy behind them. This is a sequenced system with a conversion architecture.

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You want to learn the business side of wigs. Check out the Certified Wig Business Program.

A
Artesia
Written by

Artesia, Founder of The School of Wigs

I built this system because I kept watching talented wig professionals post beautiful work and get nothing back. Not because their skill was lacking. Because their content had no architecture behind it.

After training over 1,300 students, I know the patterns. I know what stops the scroll, what builds trust, and what actually converts a viewer into a client who shows up ready to pay. This is all of that, packaged into 90 days you can execute starting today.

Licensed Cosmetologist 9 Years Industry Experience 1,300+ Students Trained Founder, The School of Wigs

Digital download. Delivered instantly after purchase. All sales are final on digital products. If you have any issues accessing your download, contact us at hello@theschoolofwigs.com and we will make it right.

Stop guessing.
Start converting.

Ninety days, fully mapped. Ten sections of strategy. A complete system designed to position you as the go-to professional in your market, not just another wig maker with a phone.

$47.00 One-time purchase. Instant digital download. No subscription.

Digital product. All sales final.