90 Days of Wig Content
For the wig professional who is tired of asking, “What should I post?”You already have the skill. You already have the work. You already have plenty to talk about. What you need is a PLAN for turning all of that into content that gets the right people watching, trusting, clicking, DMing, and buying.
$47.00 One-time purchase. Instant digital download. No subscription.
You do not have a content shortage.
You have a direction problem.
Because somehow you can spend all day making wigs, customizing lace, talking to clients, packaging orders, fixing problems, learning new techniques, and STILL open Instagram like, “...what am I supposed to post?”
You only post when you finish a wig So your feed becomes finished wig, finished wig, finished wig... with a random “books open” post sprinkled in when you need sales.
You keep recycling the same few ideas Before-and-after. Install video. Lace close-up. Price post. Repeat. Your work may be good, but your content is starting to feel like the same post wearing a different wig.
You get views but not enough buyers A viral post can make you feel real cute until 200 wig makers ask what lace you used and not one actual customer asks where she can order.
You are posting without knowing the job of the post Is it supposed to build trust? Handle an objection? Show your expertise? Sell? If you do not know, your audience probably does not know what to do next either.
Not 90 random prompts.
A whole content system.
I did not make you a list that says “post a testimonial” on Tuesday and “share your why” on Wednesday and send you on your way. This walks you through what to post, how to frame it, how to hook people, how to repurpose it, and how to make the content actually support the BUSINESS.
Hook Formula Bank
30+ hooks organized by type, including POV, red flag, storytime, question, authority, and soft sell, so you are not spending 20 minutes trying to figure out the first sentence of a 12-second video.
Platform + Audio Strategy
Learn how to think differently about TikTok, Instagram Reels, Stories, and Lives, plus when trending audio makes sense and when your own voice needs to be the thing people hear.
Conversion Bridge Strategy
Because attention is not the same thing as a sale. Learn how awareness, consideration, and conversion content work together to move somebody from “who is she?” to “how do I book?”
The Full 90-Day Content Calendar
All 90 days mapped through progressive phases like authority, process transparency, objection handling, client education, soft sales, and brand boundaries.
10 Fully Scripted Video Examples
Word-for-word examples with timing, on-screen text direction, captions, hashtags, and the WHY behind each piece so you can understand the strategy instead of just copying the words.
12 Months of Seasonal Content Themes
January through December mapped with angles for the seasons your clients are actually living through: tax season, prom, graduation, summer, back-to-school, holidays, urgency, and more.
Caption Templates + Hashtag Clusters
Copy-friendly caption formulas organized by content purpose, plus hashtag clusters for education, process, authority, client-facing content, and local visibility.
Content Batching System
A system for recording multiple videos in one sitting so content stops becoming a daily emergency that starts with setting up a tripod from scratch every single day.
Performance Tracking Worksheet
Track what actually matters so you can see which hooks stop the scroll, which posts earn saves, and which content produces DMs, inquiries, and consultation requests.
Repurposing Matrix
Learn how to turn ONE idea into multiple pieces of content across Stories, carousels, Pinterest, email, blog content, testimonials, and more instead of making everything from zero.
Your content should match
what you are trying to sell.
If your goal is more clientele, more website traffic, or more wig sales, then your entire content strategy cannot be tutorials directed at other people who make wigs. They are impressed by the technique. Your CUSTOMER needs to understand why she should buy from YOU.
Stop posting just to say you posted
Every piece of content should have a job. Build authority. Educate. Create desire. Handle an objection. Show the process. Sell. Something.
Stop teaching past the person you are trying to attract
Your customer does not need to know how to sew the wig. She needs to know what makes your construction, fit, process, service, and finished result worth paying for.
Stop confusing views with business
Views are nice. Saves are nice. Going viral is nice. But if the business goal is sales, there needs to be a path between somebody watching and somebody buying.
Stop reinventing your content every morning
You have 90 days mapped, seasonal direction for the rest of the year, and a repurposing system that helps one good idea keep working harder.
Start looking like the business you say you are building
You can be talented as hell and still look inconsistent online. This helps your content catch up to the level of the work.
Open it. Pick the content. Make the damn post.
You do not need another resource that turns content planning into homework. Use the calendar in order, move things around, batch ahead, pull from the hook bank, repurpose your strongest ideas, and make the system fit YOUR business.
This was made for the wig professional who is
done winging the marketing.
You do not have to be an influencer. You do not have to post seven days a week. You DO need a way to consistently show people why your business deserves their attention and their money.
This is for you if…
You know how to make or install wigs, but your content does not fully show the value of your skill.
You are tired of sitting in the caption box trying to figure out what to say.
You want more of the RIGHT people finding your page, not just other wig makers studying your technique.
You want your content to build trust, show expertise, handle objections, and support actual sales.
This is not for you if…
You are looking for wig construction tutorials. This is content strategy, not a wig-making course.
You already have a content system that consistently brings you the clients and sales you want.
You want somebody to magically grow your page while you never create or post anything.
What you actually need is help with the BUSINESS side of wigs. Check out the Certified Wig Business Program.
Digital download. Delivered instantly after purchase. All sales are final on digital products. If you have any issues accessing your download, contact us at hello@theschoolofwigs.com and we will make it right.
Stop asking what to post.
Here are 90 days.
The hooks. The strategy. The calendar. The scripts. The captions. The batching. The repurposing. The tracking. All in one place, built specifically for wig professionals who are ready for their content to start doing more than looking pretty on the feed.
$47.00 One-time purchase. Instant digital download. No subscription.Digital product. All sales final.