Pricing & Profit
Calculator
Stop Guessing. Start Charging What You're Worth.
A plug-and-play Google Sheets calculator with a full guided workbook. Enter your real numbers and get your exact price, profit per unit, break-even point, and monthly income projection, all done for you.
$37.00 One-time purchase. Instant digital download. No subscription.
You sold a wig, deposited the money,
and still felt like you didn't make enough.
If you have been pricing based on what feels right instead of what the math says, this calculator was built specifically for you.
You copy competitor prices without knowing their costsTheir expenses are not your expenses. Their overhead is not yours. Pricing off them guarantees you will either undercut your profit or overcharge without understanding why.
You forget to pay yourself for your timeLabor is a real cost. Every hour you spend making a wig has a dollar value. If it is not in your price, you are working for free.
You use one flat price for every wig typeA 13x4 frontal takes more time and materials than a closure unit. Charging the same price for both means one of them is always losing money.
You drop prices when sales slow down instead of fixing your marketingLowering your price does not attract better clients. It attracts clients who will negotiate, rush you, and come back for discounts every single time.
Everything you need to price with
clarity and confidence.
The calculator does the math. The workbook teaches you what the numbers mean and what to do with them.
The Pricing Calculator
Enter your materials, labor, overhead, and fees. The calculator outputs your true cost, break-even price, recommended list price, and profit per unit automatically.
Real-World Pricing Example
A fully worked 5x5 closure wig example with real numbers, so you can see exactly what inputs produce what outputs before you touch your own data.
Multiple Wig Type Setup
Instructions for duplicating the calculator tab to price 13x4 frontals, ready-to-ship units, medical wigs, and any other construction type separately.
Understanding Your Results
Plain-language explanations of every output: what recommended list price means, what margin means, what break-even units means, and how to use each number in your business.
When to Update Your Pricing
A checklist of every trigger that should send you back to the calculator: supplier price increases, new techniques, platform fee changes, new wig types, and more.
Bonus: Price Objection Scripts
Word-for-word responses for "why is this so expensive," "other wig makers charge less," "can you do a discount," and "I can get it cheaper on Amazon."
The pricing mistakes most wig makers make
without realizing it.
These are the exact errors this calculator was designed to eliminate.
Not tracking actual time spent
Estimating four hours when it actually takes six means your labor cost is off by 50%. The calculator only works when your inputs are real.
Skipping the refund and redo buffer
Mistakes happen. Remakes happen. Chargebacks happen. A 2% buffer per unit costs almost nothing but protects your margin when things go sideways.
Forgetting payment processor fees
Shopify, PayPal, Sezzle, and Shop Pay all take a cut. If you are not building those percentages into your price, you are eating them out of your profit.
Ignoring overhead allocation
Your website, software, supplies, and ads cost money every month whether you sell or not. Those costs belong in the price of every wig you make.
Using emotion instead of math to set prices
Pricing based on what feels reasonable is not a business strategy. This calculator removes the guessing and replaces it with a number you can defend.
Scripts for every pricing objection you'll face.
Knowing your number is only half the work. When clients push back, you need words that hold the line without sounding defensive. The bonus script section gives you exact language for the four most common objections wig makers hear.
This calculator is built for wig makers
who are ready to be profitable.
Not every tool is for everyone. Here is exactly who this was designed for and who it was not.
This is for you if...
You make and sell custom, glueless, or ready-to-ship wigs
You are charging or planning to charge $250 and up
You are tired of being busy without being profitable
You want a real number you can defend when clients push back
You are ready to treat this like a business, not a side hustle
This is not for you if...
You are selling wigs at cost with no intention of making profit
You are unwilling to track your actual time or expenses
You plan to price strictly based on what competitors charge
You are looking for a shortcut that skips the foundational work
Instant digital delivery. You will receive access to the Google Sheets calculator and the full workbook guide immediately after purchase. This is a digital product. All sales are final. No refunds on digital downloads. Questions? Contact the Student Success Team at hello@theschoolofwigs.com.
Stop leaving money on
the table every time
you sell a wig.
One purchase. One calculator. Every wig you price from here on will be built on real numbers, not a guess.
$37.00 One-time purchase. Instant digital download.Questions before buying? Email hello@theschoolofwigs.com