The School of Wigs
Pricing & Profit Calculator
Pricing & Profit Calculator
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You charge $450 for a unit that takes you 5 hours to make.
After materials, your time, platform fees, and the refund you had to issue last month, you netted $47.
That's $9.40 per hour.
You didn't build a wig business to work for less than minimum wage.
You're not underpricing because you lack skill. You're underpricing because you're guessing.
Most wig makers set their prices based on:
- What other wig makers charge
- What "feels" reasonable
- What they think clients will pay
Instead of:
- Their actual costs (materials + labor + overhead + fees)
- Their income goals
- Their capacity
The Pricing & Profit Calculator removes the guessing.
This isn't a random spreadsheet you fill out once and forget. This is a pricing system that shows you the math behind sustainable pricing—so every unit you sell actually pays you.
WHAT'S INCLUDED
THE CALCULATOR (Google Sheets)
A plug-and-play pricing tool that calculates:
✓ True cost per wig (materials + labor + overhead + fees)
✓ Break-even price (minimum to avoid losing money)
✓ Profit-goal price (based on monthly income targets)
✓ Margin-goal price (based on industry standards)
✓ Recommended list price (balances all factors)
✓ Scenarios tab (test different prices without re-entering data)
Pre-built formulas handle:
- Payment processor fees (Stripe, PayPal, Shopify)
- Platform fees (Etsy, Instagram Shop, marketplaces)
- Discount impact (promos, sales, payment plans)
- Refund/redo buffer (protects against losses)
- Overhead allocation (distributes monthly expenses across units)
- Labor burden (if you have assistants or contractors)
Built for wig makers:
- Separate tabs for multiple wig types (13x4, closures, ready-to-ship, medical)
- Accounts for hair waste, bleaching time, custom construction
- Pricing psychology options (charm pricing, rounding)
THE GUIDE (30+ Page PDF)
Step-by-step instructions that teach you how to use the calculator AND how to think about pricing.
Includes:
Section 1: Calculator Setup
Section 2: Step-by-Step Walkthrough
Section 3: Understanding Your Results
Section 4: Pricing Multiple Wig Types
Section 5: Content Clarifications
Section 6: When to Update Your Pricing
Section 7: Common Pricing Mistakes
Section 8: Testing Your New Price
BONUS Section: Price Positioning Scripts
- Word-for-word responses to "Why so expensive?"
- How to handle "Other wig makers charge less"
- Scripts for offering payment plans without discounting
- Deposit justification language
- What to say when clients compare you to Amazon
WHO THIS IS FOR
This calculator is for wig makers who:
✓ Charge $250+ per unit (or plan to)
✓ Sell custom, glueless, or ready-to-ship wigs
✓ Are tired of being busy but not profitable
✓ Want structure, not vibes-based pricing
✓ Are willing to track time and expenses
This is NOT for:
✗ Hobbyists selling wigs at cost
✗ People unwilling to track their actual costs
✗ Sellers who only price based on competitors
✗ Anyone looking for shortcuts instead of sustainability
HOW IT WORKS
Step 1: Make Your Copy
Click the link, duplicate the Google Sheet, save to your Drive.
Step 2: Gather Your Numbers
Hair cost, labor hours, monthly overhead, processor fees. (Guide includes checklist.)
Step 3: Fill in the Blue Cells
Input your costs. The calculator does the math automatically.
Step 4: Review Your Results
See your recommended price, profit per unit, monthly profit projection.
Step 5: Test Scenarios
Use the Scenarios tab to compare pricing options side-by-side.
Step 6: Duplicate for Each Wig Type
Create separate tabs for closures, frontals, ready-to-ship, medical wigs.
Time to complete: 15-30 minutes per wig type
THE DIFFERENCE THIS MAKES
Before using this calculator:
- Pricing feels arbitrary
- You're not sure if you're making money or just staying busy
- You lower prices when sales slow
- You can't explain why your prices are higher than Instagram wig makers
- Deposits feel random
After using this calculator:
- You know your exact profit per unit
- You can justify your pricing with confidence
- You understand which wig types are actually profitable
- You set deposits based on real costs, not guesses
- You make pricing decisions based on data, not emotion
WHAT MAKES THIS DIFFERENT
Most pricing calculators:
- Give you a number without context
- Ignore fees, refunds, and overhead
- Don't account for labor
- Provide no guidance on what to do with the results
This system:
- Teaches you the "why" behind each calculation
- Includes real-world examples with actual numbers
- Accounts for every hidden cost (fees, waste, buffer)
- Gives you scripts to defend your pricing
- Shows you how to test new prices strategically
COMMON QUESTIONS
Do I need to know Excel or Google Sheets?
No. If you can type numbers into cells, you can use this. The formulas are pre-built.
Can I use this for services other than wigs?
The calculator works for any custom product or service. The guide is wig-specific.
What if my costs change?
Update the input cells. The calculator recalculates instantly. That's why this is a tool, not a one-time worksheet.
Will this work for ready-to-ship wigs?
Yes. Use your average production time and material costs.
What if I'm just starting and don't know my numbers yet?
The guide includes typical ranges. Start with estimates, then update as you track actual costs.
Can I share this with my team?
The calculator is licensed for individual use. Each person needs their own copy.
Does this include pricing for add-ons (color, rush, HD lace)?
The guide shows how to price add-ons. The calculator focuses on base unit pricing.
THE BOTTOM LINE
If you've ever:
- Sold a wig and felt like you didn't make enough
- Wondered if you're charging too little (or too much)
- Struggled to explain why your prices are higher
- Worked for hours only to realize your profit was $20
- Set prices based on vibes instead of math
This calculator is for you.
Pricing isn't about what you want to charge. It's about what you need to charge to stay in business.
This calculator shows you the difference.
TECHNICAL SPECS
Format: Google Sheets (Excel-compatible if downloaded as .xlsx)
Delivery: Instant download via email (link to Google Sheet + PDF guide)
File Size: Calculator (web-based), Guide (PDF, ~5MB)
Compatibility: Works on desktop, tablet, mobile (Google Sheets app)
Updates: One-time purchase, lifetime access to your copy
PURCHASE INCLUDES
✓ Pricing & Profit Calculator (Google Sheets)
✓ 30+ Page Implementation Guide (PDF)
✓ Real Pricing Example Walkthrough
✓ Multiple Wig Type Comparison Chart
✓ Scenarios Testing Tab
✓ Price Positioning Scripts (BONUS)
✓ Lifetime access to your copy
This is a one-time payment. No subscriptions. No upsells.
REFUND POLICY
Due to the instant-access digital nature of this product, all sales are final.
Please review the product description carefully before purchasing.
DISCLAIMER
This calculator is for educational purposes only.
Income is not guaranteed. Results depend on individual effort, skill, and execution.
This tool provides pricing calculations based on the data you input. It does not guarantee sales, profit, or business success.
You are responsible for your own business decisions.
